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Make Your Site Appear in Google
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It's that simple! Check our SEO Explained in Pictures page for a quick, simple overview. It's guaranteed to help you understand SEO. How Does Google Rank Pages? Google promotes authority pages to the top of its rankings so it's your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google picks up on these authority signals. This virtuous circle creates strong and sustainable Google rankings. Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO. Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why! How Do I Get Links? Links are important but don't confuse quality with quantity and don't think about links in isolation from your content. It's vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most. In simple language if you have something worth linking to you might secure links worth having. Great sites don't link to poor quality content, why would they? In Summary Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you'll start to see your website traffic increase. What Really Matters if you do SEO In my opinion, here are the things that really matter if you do SEO in 2019, and I would wager that both white-hats and black-hats would agree on these: Don’t block your site Don’t confuse or annoy a website visitor Don’t block Google from crawling resources on your site or rendering specific elements on your page Have a responsive design that works on mobile and desktop Be situated local to your target customer Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain) Put your keyword phrase at least once in the Page Title Element Put your keyword phrase at least once in the Main Content on the page (at least once in page copy (in Paragraph tags) Avoid keyword stuffing main content Optimise your meta description to have a clickable useful SERP snippet Ensure the Main Content of the page is high-quality and written by a professional (MOST OF YOUR EFFORT GOES HERE – If your content is not being shared organically, you may have a content quality problem) Ensure the keywords you want to rank for are present on your site. The quality of competition for these rankings will determine how much effort you need to put in Use synonyms and common co-occurring words throughout your page copy Add value to pages with ordered lists, images, videos and tables Optimise for increased ‘user intent’ satisfaction (e.g. increased dwell times on a page or site) Keep important content on the site updated a few times a year Trim outdated content from your site Avoid publishing and indexing content-poor pages (especially affiliate sites) Aim for a good ratio of ‘useful’ user-centred text to affiliate links Disclose page modification dates in a visible format Do not push the main content down a page unnecessarily with ads etc Link to related content on your site with useful and very relevant anchor text Use a simple navigation system on your site Create pages to basic meet W3C recommendations on accessible HTML (W3c) (H1, ALT text etc) Create pages to meet basic usability best practices (Nielsen) – Pay attention to what ‘annoys’ website visitors Create pages where the main content of the page is given priority, and remove annoying ads and pop-ups (especially on mobile) Develop websites that meet Google technical recommendations on (for example) canonicalization, internationalisation and pagination best practices Ensure Fast delivery of web pages on mobile and desktop Provide clear disclosure of affiliate ads and non-intrusive advertising. Clear disclosure of everything, in fact, if you are focused on quality in all areas. Add high-quality and relevant external links (depending if the query is informational) If you can, include the Keyword phrase in a short URL Use the Keyword phrase in internal anchor text pointing to this page (at least once) Use Headings, Lists and HTML Tables on pages if you show data Ensure on average all ‘Main Content’ blocks of all pages on the site are high-quality Ensure old SEO practices are cleaned up and removed from site Avoid implementing old-school SEO practices in new campaigns (Google is better at detecting sites with little value-add) Consider disavowing any obvious low-quality links from previous SEO efforts Provide Clear website domain ownership, copyright and contact details on the site Share your content on the major social networks when it is good enough Get backlinks from real websites with real domain trust and authority Convert visitors (whatever that ‘conversion’ may be) Monitor VERY CAREFULLY any user-generated content on your site, because it is rated as part of your own site content Pay attention to site security issues (implement https, for example) |
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